Advertising – How to Sync With the Changing Social Media Platforms?

As technology changes, it leaves behind a trail of mixed effects on the advertising industry too. This piece tries to highlight the specifics of the changing trends in advertising in 2013.

Basically, there’s a clearly visible shift in the attitude of the customers towards choosing media for various purposes. For example, they use:
Social media


More than half of marketers who have been using social media for more than 3 years say that it has helped them increase sales (Wishpond) 62 per cent of businesses with 10 or fewer employees agreed social media reduced marketing expenses (Wishpond)


So, it is obvious that you can make good use of these social media channels like Facebook, Twitter, Google+ and LinkedIn to post tweets, blogs and profiles focusing on the positive aspects of your business. Make sure to stress on the question, “why should customers choose your products/services”.


Mobile devices

You’d be well …

Business Intelligence (BI) Software & Analytics Platform

The time period Enterprise Intelligence (BI) refers to technologies, functions and practices for the gathering, integration, analysis, and presentation of enterprise info. In accordance with Gartner’s IT glossary , business analytics includes information mining, predictive analytics, utilized analytics, and statistics.” In short, organizations conduct business analytics as part of their bigger enterprise intelligence technique.

BI makes use of extra structured knowledge from conventional enterprise platforms, corresponding to enterprise useful resource planning (ERP) or monetary software program techniques, and it delivers views into past monetary transactions or other previous actions in areas akin to operations and the supply chain.

The excellence between the descriptive powers of BI and the predictive or descriptive powers of business analytics goes a bit beyond simply the timeframe we’re talking about. Business Intelligence tools are serving to companies streamline their activities and enhance sales.

Info is probably the most beneficial asset of any organization and thus …